PBA Launches in China

Last October 23, 2019, Pilipinas Global Network Ltd. (PGNL) President and CEO Bong Sta. Maria, PBA Chairman Ricky Vargas, PBA Commissioner Willie Marcial and other delegates flew to Changsha, China to formally launch the airing of the PBA games live in mainland China.

PGNL who owns the international broadcast rights of the PBA signed an aggreement last June with Hunan World Research Internet Co. Ltd. (HWRICL) to introduce and bring one of Asia’s pioneer basketball leagues for the enjoyment of the Chinese sports viewers.

The ceremony took place at the Intercontinental Hotel Grand Ballroom in Changsha, Hunan Province. Aside from the Philippine delegates, Chinese government dignatries and sports officials were also in attendance. To officially kickoff the partnership, the attendees were treated to an array of festive performances and a live broadcast of the PBA game between San Miguel Beer and Northport Batang Pier was shown with Mandarin commentating by one of China’s renowned sports announcers, Yang Yi.

Mr. Bong Sta. Maria said: “It is an honor for Pilipinas Global Network Limited to be an instrument in sharing the enjoyment and excitement of watching the PBA live games throughout mainland China. We hope that someday PBA can truly become an Asian Basketball League.”

PBA league commissioner Willie Marcial said: “The PBA breakthrough in China is significant because it establishes a viewership for the league in the world’s largest market.” He also mentioned the possibility of holding an official game in China since the Philippines and China have been long-time basketball powers in Asia, sharing a common passion for the game.

HWRICL chief executive officer Mo Yanfei said: “This exciting event can be the catalyst for future joint sporting activities between our two neighboring countries. One of the objectives of this accord is to promote Philippine professional basketball games for the enjoyment and viewing appreciation of Chinese sports fans.”

 

Watch the highlights from this historic event.